The Art of Changing Perceptions

It is great to be successful to one market, but that isn’t always the sure fire way to keep that success going in the future. You never know what is around the corner and to futureproof from what could otherwise be a difficult time is surely the most prudent and sensible plan of action.

The hardest thing to do thought is if you are selling something at a cheap price and have done for a number of years, how do you get people to pay more without adding a substantial cost to the bottom line. People will naturally always look at price first, value second – but it is not really the selling price, it might be twice as expensive as it was say five years ago, but how does it compare against the current competition.

Value is really the selling proposition then, what can be offered over the competition or how can it be done better to gain those few extra pounds. In reality it is the simple things that make the difference, people like friendliness and trust those who empathise and understand their situation.

I don’t think the question is too cheap, but really too expensive and at good value?

Pay per view can work then, but done in the right way and in the right circumstances. With mobile really soaring at the moment surely people will be willing to pay per session, or even a weekend via mobile devices – at a price which is good value.

Really there isn’t anything specific apart from giving exactly what the customer wants at a price they believe is good value. Maybe then, even that might not be enough to swing the naysayers around.

It really is a time for changing perceptions, winning on money isn’t winning, its winning on value which is the killer.

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