Why PR is responsible for turning driving gods into robots
Drivers are no longer ‘the nut holding the steering wheel’; they have become the greatest marketing asset at their team’s disposal – a...
F1 Strategy Group's latest line of proposals revealed
After a meeting at Biggin Hill today, the F1 Strategy Group have revealed some of the proposed plans for the future of the sport. The...
Could timing of London ePrix increase its effectiveness?
The first London ePrix took place in Battersea Park today, with the aim of not only crowning the first FE champion, but attracting new...
Could Formula E Help Save the Planet?
The legacy of Formula E could have more far reaching effects than simply pioneering electric racing. The Guardian published a story on...
Formula E: Game On
Formula E’s first season has been perhaps the most spectacular of any racing series for many, many years. It has combined close on-track...
Could F1 race at Le Mans?
Le Mans 2015 provided motor racing fans with the spectacle and on-track excitement that many have been craving, and has subsequently cast...
A new F1 team, why now?
The announcement that the FIA are looking for a new team to enter F1 in the next couple of years could be seen as interesting one, and...
Future of Renault in F1 to be decided
It is understood that Renault motorsport chief Cyril Abiteboul has met with Bernie Ecclestone to discuss the manufacturer’s place in...
F1's record revenues
At a time of great discussion about the future of F1, it would appear that the sport is its healthiest ever financial state with new...
The Art of Changing Perceptions
It is great to be successful to one market, but that isn’t always the sure fire way to keep that success going in the future. You never...
