Inappropriate Instagram and Bernie's Business‏

When Lewis Hamilton powered his way into F1 I was giddy. Honest. I giggled like Homer Simpson. He was a breath of fresh air. Quick, fierce on the track. He couldn't be bullied. But he was humble and endearing. He'd always talk about his family, he'd thank them and he honestly felt like "one of us". A couple of championships (and a few on-off relationships with Nicole Shirtswinger) later, he's totally different than he was 7 years ago. Well, who reading this isn't?! Now, he's an ode to his own wealth. A quick glance on his Instagram profile reveals a tattooed, half-naked model draped in gold and diamonds. He's standing in front of his plush diamond-encrusted jet with his solid gold dogs whom he takes around the globe. Lewis is very good to his fans though. He's quite accessible and prevalent on social media. Always gives a good interview too. The problem that I have is that Bernie Luciferstone says that champions like Vettel and drivers like Rosberg are bad for F1. Bad for business. You want to know why they're bad? Because they have personal lives. Nobody recognises them on the street. They're humble, restrained. I'm going to let you all into a little secret. I don't give a flying fuck about what drivers do in their spare time. I don't care what they spend their money on. But I get it, they have more than me, you, and the rest of my followers combined (except the racing drivers - bad analogy). The thing that attracts me to motor racing is the racing of motors. Odd that isn't it? Drivers come and go, but the essence of the sport remains. And it's special, and fantastic, and breathtaking. So my message after my rambling and inane and piss poor Lewis Hamilton analysis is this; Bernie, concentrate on the sport being entertaining, not the drivers. Then you'll get your market back.

#paddockgrump #f1